To celebrate the world debut of the model, the British carmaker has installed full-size wireframe sculptures of the newest Range Rover model in West Hollywood at Le Zinque and Santa Monica Pier, with the latter staying there until November 20.
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Land Rover has taken off-roading to a different level in China by constructing a bridge made only of paper – and having a Range Rover SUV drive across it. The 4×4 SUV is built in Solihull alongside the Land Rover Defender.
It’s an attempt to showcase that the fourth-generation Range Rover as the first all-alumiunium SUV, according to the brand. In 1989 it was first 4×4 to be fitted with ABS anti-lock brakes and introduced both Electronic Traction Control and electronic air suspension to the sector in 1992. The new aluminium body allows for weight savings of up to a total of 420 kg, compared to the use of traditional steel. The tech involved includes Terrain Response 2 and All-Terrain Progress Control (ATPC). It was also the first vehicle to cross the Darien Gap in Central America.
The new 2016 Range Rover Evoque on the other hand is largely similar to the older model, but it does feature a number of new additions makes it more stylish.
Steve Messam, who designed the bridge, said: “Paper structures capable of supporting people have been built before but nothing on this scale has ever been attempted”.
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“It’s pushing engineering boundaries and the ease and composure with which the vehicle negotiated the arch was genuinely breathtaking”.
