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Brown’s will be among first Ontario grocery stores to sell beer
It marked the first time in almost 90 years that beer was being sold alongside other goods at a grocery store and many shoppers were quick to notice.
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While the Ontario government has stated that selling beer in grocery stores is about convenience for consumers, it’s also about raising new revenues for the cash-strapped province.
Loblaw intends to allocate 50 per cent of shelf space to local or craft beer, and will provide additional opportunities for regional favourites on a store-by-store basis.
Prince Edward Island: Beer, wine and spirits are sold at provincially owned liquor store outlets and a number of licensed agency stores. Residents in the Greater Toronto Area will reportedly have 25 stores available to assuage their thirst.
The changes are a direct result of series of stories by the Star’s Martin Regg Cohn, which probed the foreign-owned Beer Store’s stranglehold on the industry.
As of Tuesday, 58 stores in Ontario were authorized to sell bottle six packs and single cans of beer.
Ontario Craft Brewers President John Hay said the group he represents is looking forward to working with grocers to offer a refreshing variety of craft beer from breweries across Ontario. “They like the connivence of doing their shopping all in one place and that prices are the same the LCBO”.
As of Tuesday morning, beer sales began at the Oakridge Mall Real Canadian Superstore and the Liberal government announced three other locations in the Forest City that will provide the same service: Food Basics at Commissioners Rd.
The government awarded the first round of beer licences to 45 outlets operated by 13 large chains, including retail giant Walmart, Metro Ontario and Sobeys.
Not all of them were immediately ready to start selling beer. The change is the first stage in the provincial government’s attempt to make Ontario’s beer market more competitive and to create economic growth across the province.
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Beer in grocery stores is part of the biggest shakeup to beverage alcohol retailing in the province since prohibition was ended in 1927. According to new Ontario licences are restricted to stores that are 10,000 square feet or larger, ruling out nearly all corner stores and convenience stores across the province.