Peyton Manning wasn’t all that sharp during the Broncos’ Super Bowl win.
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Of course, National Football League policy generally prohibits active National Football League players from appearing in beer ads, so if Mr. Manning wants to take this to the next level, he really is going to have to retire.
Surely Manning mentioning Budweiser instead of saying something generic like he was going to enjoy a couple of cold ones or have a few celebratory drinks after the game likely meant he was being paid to say it. But there was a bit of a dispute over that. We were surprised and delighted that he did. Manning had used nearly exactly the same wording in the past. In 2014, after his Denver Broncos bested the San Diego Chargers in the playoffs, Manning said he wanted to get a Bud Light in his mouth.
Borkowski said it was not possible to work out how much Manning’s endorsements were worth to Budweiser, but said it would be much more than than the $5m many companies paid for 30-second commercial slots.
What do you earn after winning Super Bowl 50? But, it certainly turned out well for Bud, and if he likes the brand as much as hes said, Im sure hes happy about that. “This will go down in the annals of marketing history”. “I can’t think of anything as big as this – an all-American superstar jock endorsing an all American beer in front of a record TV audience”.
His comments generated more than $3.2 million in media exposure for Anheuser-Busch InBev, Bloomberg reported.
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But Manning’s shilling was still business: He owns a stake of two of the mega-brewer’s distributors in his native state of Louisiana, according to trade publication Beer Business Daily. His loyalty to the brand and those who run it even led him to hug Papa Johns founder John Schnatter right after the Super Bowl clock ran out. Bud Light is also the official beer sponsor of the NFL.
