Is the label change part of Budweiser’s campaign to finally take on China’s global beer brand leaders and become the sole successful beer brand across the world nations? As the American beer palate has matured, mass-market beers such as Budweiser are falling out of favor, as Americans gravitate toward more complex and flavorful craft beers brewed in smaller, local breweries.
Advertisement
Belgian corporation Anheuser-Busch InBev makes Budweiser, but that doesn’t mean you can’t enjoy the taste of chilled America in a can.
The appeal to patriotic drinkers will run from May 23 through the election season in November, and a TV spot showing the revamped packaging will launch June 1, according to the report. “[To] build on each brand’s distinct image and consumer positioning”.
Beginning later this month, the script that usually reads “Budweiser” on the brewing company’s cans and bottle labels, will read “America”. But the total brand name change seems to be unprecedented.
Trump’s America is coming for us all, his “populist” drivel seeping into even our most sacred, apolitical rituals: Drinking beer. Tastes have changed several times, and each change has pushed Budweiser further down on America’s list.
Anheuser-Busch was purchased by InBev in 2008. One of the cans the beer comes in features stars and stripes in the classically American red, white and blue color palette.
Advertisement
“Do you think you had something to do with Budweiser changing the name of their beer this summer?” co-host Steve Doocy asked. Write your comments below!
