Yahoo Food got a sneak peek at the new hot dogs, which are a custom 100-percent beef and spice blend made specially by Oscar Mayer for Burger King.
Advertisement
The fast-food chain will make the taste of a summer barbecue available year-round by adding two hot dogs to its permanent menu, it said in a press release today.
STATEN ISLAND, N.Y. – Will Burger King be changing its name? McDonald’s all-day breakfast menu has been deemed a resounding success thus far, while Wendy’s “4 for $4” deal has worked to get customers in the door and stick around for the bargain deal. “In 2014, Burger King’s sales rose 2.1% at established locations in the US and Canada”. The mother company, Restaurant Brands International Inc., will report results for 2015 performance next week. “People like hot dogs their own way”, said Macedo. Investment firm 3G Capital manages both Restaurant Brands and Kraft Heinz, which also supplies ketchup to Burger King.
Money noted that for the first time in its 62-year-old existence the king of burgers will sell hot dogs.
Hot dogs are a popular way to bring something different to burger bar menus, and they often appear as monthly specials. In 2013, Burger King launched “Satisfries” – a low calorie alternative to chips – that failed to attract customers. In less than a year, they had failed.
BURGER KING, WHOPPER and AMERICA’S FAVORITE BURGER are registered trademarks of Burger King Corporation. Popcorn, too. “They would give it away for free to guests in the restaurants”. During the testing, the company discovered that “the average check with a hot dog was higher than the average check without a hot dog”, Macedo says.
Advertisement
However, Macedo believes Burger King’s hot dogs may have a leg up on the competition: like their burgers, Burger King’s hot dogs will be flame-broiled (rather than boiled, like their competition’s), according to Fox News. The chili cheese hot dog will have 330 calories. And it has called on Snoop Dogg and Charo to help train employees for the launch on February 23.
