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Cadillac Escala Concept Previews the Future of American Luxury
At a glance the car’s silhouette looks almost identical, but on closer inspection, the concept’s slimmer front and rear light designs, and sleeker rear roofline set it apart from the production model.
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The third in a series of concept cars revealed at the annual Pebble Beach Concours d’Elegance, the Escala Concept represents a return to spacious and elegant cars, Cadillac president Johan de Nysschen said Thursday night.
At 5.35 m long, the Escala (Spanish for “scale”) is about 15 cm longer than the CT6 sedan – emphasised by the “liftback” design with a sloping roofline towards the rear.
Cadillac in 2013 used Pebble Beach to showcase its Elmiraj grand coupe concept and its Ciel Concept, a four-door, four-seat convertible, in 2011. It features a new take on vertical lighting.
He says the new design is better proportions, has horizontal headlight slits to balance against its upward-oriented front-lighting elements, wheels that are pushed to the corners of the vehicle, and a lower hip line.
“This concept shares how Cadillac will bring forward a new experience that is uniquely American, and unmistakably Cadillac”, says Andrew Smith, executive director of Cadillac Global Design.
Inside, the cabin features what they call a “dual personality”, meaning that while the front is filled with gadgets, the rear is all about relaxation. “So rather than a single design, this interior consists of two themes”.
Up front, the driver is faced with three slim, curved OLED screens that layered one in front of the other – the back sides of these are wrapped in leather and embossed with the Cadillac script.
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Escala includes new designs for connectivity and control, providing a prototype for the user experience in development for future production models. Inside the controller is Cadillac’s “flying Goddess” icon, a nod to the brand’s illustrious heritage.