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Cambridge Analytica CEO caught on camera pitching deceptive tactics
In a series of undercover videos filmed over the a year ago, Britain’s Channel 4 News caught executives at Cambridge Analytica appear to say they could extort politicians, send women to entrap them, and help proliferate propaganda to help their clients.
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Cambridge Analytica was recently suspended by Facebook amid reports it purged data from 50 million users. “And we have heard similar allegations during our investigation”.
The video evidence suggests otherwise. On Monday, a United Kingdom television program aired undercover footage of Alexander Nix, the company’s CEO, boasting about how it could use spies, entrapment techniques, and fake news to influence elections. “Cambridge took advantage of the porousness of Facebook”.
Wylie, who left Cambridge Analytica in 2014, has not responded to repeated interview requests from The Canadian Press. If people share less, social networks will earn less money.
“This is based on an idea called ‘informational dominance, ‘ which is the idea that if you can capture every channel of information around a person and then inject content around them, you can change their perception of what’s actually happening”, Wylie said. “That’s what these stories really try to say”. Facebook says it “may take up to 90 days from the beginning of the deletion process to delete all of the things you’ve posted, like your photos, status updates, or other data stored in backup systems”. Cambridge Analytica, based in London, has denied wrongdoing and said it didn’t use the data in its work for Trump. “Though if anyone does, I’d be more than happy to testify and speak candidly about the project”, Aleksandr Kogan said in an email obtained by CNN to colleagues at Cambridge University. Those people agreed to share data with the app for research – not for political targeting. The company’s founder lost about $4.9 billion on Monday according to a Bloomberg report.
“I’m wondering how bad this needs to get before our regulators step in and hold these companies accountable”. Contracting with the firm might have also violated a federal law that prohibits foreign companies from working in USA federal elections, the Times reported.
Operatives can set up fake IDs and websites, creating various disguises to carry out the work, Nix promises.
One of the company’s executives Malcolm Turnbull described how the company could work in countries around the world, using teams under a different name. And he pressed the company to detail whether it had or would notify any of the 50 million whose personal information landed in the hands of Cambridge Analytica.
Other technology stocks, which have far outpaced the rest of the market, also fell. “They will find all the skeletons in his closet quietly, discreetly, and give you a report”, he explains.
It’s possible that Cambridge tapped other data sources, including what Cruz’s campaign app collected. It may just be bluster in an attempt to close a sale.
The statement added that “the company’s practice is to gently de-escalate the conversation before removing themselves from the situation”.
In a number of the exchanges, Turnbull stresses the ability of Cambridge Analytica to play on people’s “hopes and fears”.
“He effectively pitched an earlier version of exactly this to us back in 2009 and we said, ‘No'”. “I am aware how this looks, but it is simply not the case”.
Cambridge Analytica denied using entrapments or bribes for any objective.
Damian Collins, a British lawmaker, said Sunday that Zuckerberg or another senior executive should appear in front of his committee because previous witnesses have avoided hard questions, creating “a false reassurance that Facebook’s stated policies are always robust and effectively policed”.
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Information Commissioner Elizabeth Denham said Saturday it’s important “the public are fully aware of how information is used and shared in modern political campaigns and the potential impact on their privacy”.