Share

Can virtual reality reinvent the digital circular?

Finding the right price for the Rift is a tricky dance.

Advertisement

The shipping price is $30 while the Oculus Rift has $599 price tag, which does not include sales tax.

Retale, which enables consumers to browse weekly circulars from dozens of retailers on computers or mobile phones, is adding an Oculus Rift-based counterpart to its mobile app. While promoted as the first “virtual reality, location-based shopping companion”, the launch promises to offer the first VR view of circulars and e-commerce shopping overall.

The launch came with a lot of hype, and pre-order supplies went quickly. The Alienware 13 will be available for $1,499 when it is released.

Computer maker Alienware announced at the Consumer Electronics Show (CES) that they have developed a PC and Oculus Rift bundle that would help customers save money, PC World reports.

“Virtual Reality delivers incredible new possibilities”, Azor said. While the Gear VR is a good introduction to VR, it is nowhere near as immersive as the Rift. At CES, I tried Oculus’ demo of an interactive toy room, where I was able to pick up and hand off objects, shoot laser guns, and actually play ping-pong with another person, who was also in the virtual reality space with me. Game developers will have a global…

Oculus was acquired by Facebook in 2014 as a bet on the future and potential of virtual reality.

“Most of the people, when they take it off, immediately say, ‘What if you did this with it?’ Everyone has an idea”, he said. I’m sure Oculus Rift and Playstation VR (which is estimated to cost a similar amount) will sell plenty, but I won’t be one the buyers.

Now that these so-called mobile virtual reality platforms are becoming more popular, and are accessible in things like schools, museums and even “old-school” toys, the question will be whether what Iribe calls “PC VR” will find a place.

Advertisement

“We’re focused on content now”, he said, adding that it does Oculus no good to have a great device with nothing to do on it. “Content drives hardware”.

Virtual reality gears up for a reality check