Because of this, it’s really no longer a surprise to hear about a new partnership the company makes with a musical talent. The hip-hop mogul’s Cash Money empire is now partnered up with the streaming powerhouse. After all Apple had previously signed an exclusive deal with Drake previous year which is said to be worth $19 million, and would see Drake release his album only for Apple users for the first two weeks of its release.
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Apple Music is putting some respek on Birdman’s name.
Cash Money co-founder Brian Williams (Birdman) posted a picture to his Instagram, on Aug 14th, in which he posed with Apple Music’s Larry Jackson.
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Cash Money Records represents popular, well-known artists that include Drake, Young Money, Lil Wayne, and Nicki Minaj, suggesting the deal could result in future agreements that will see content from artists signed under Cash Money Records available exclusively on Apple Music. Larry Jackson was an Executive Vice President over at Interscope/Universal for many years, before he rolled out with Jimmy Iovine and Dr. Dre to blow up Beat Electronics, which was acquired by Apple in 2014 for $3 billion. The deal also included funding for Drake’s One Dance video, which is still officially unavailable on YouTube. But if there’s anything that can be expected from this partnership, it would be the fact that this spells bad news for Apple Music’s competition; particularly Spotify.
