Why is the Super Bowl such a draw for advertisers?
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Budweiser is a Super Bowl ad veteran, but Shock Top makes its debut with a brutally hilarious bit of banter starring T.J. Miller. Marketers also hope to dominate online chatter during the game and real-life talk in the office on Monday.
That means there’s a variety of places for brands to engage with these fans. Today, 87% of consumers use a second screen for consuming live events.
Plenty more commercials ranging from the tearjerkers to the laugh-off-your-seat ads will be featured in Super Bowl 50.
Joe Martin, marketing manager of Adobe Digital Index, spoke with SocialTimes about how advertisers are rising to the cross-device challenge?
If you are really into the Denver Broncos-Carolina Panthers match-up, there is early voting during pre-game for those ads that are released before kick-off.
The goal of any advertising campaign should be to create a certain amount of buzz about the company and its offerings.
“They don’t necessarily directly lead to higher sales, but that’s not really the point of it. The point of Super Bowl advertising is to be a Super Bowl advertiser, and have people recognize you as a big player on a big field”, Durbin says. I am actually excited about the Super Bowl on Sunday, and for more reasons than just because I enjoy the commercials.
Nationwide’s intent certainly was good, Weaver said, but the ad was “taken to task for having a very inappropriate tone”, and many viewers were startled by its “dark tone”. Also, one in three Gen X/Baby Boomers are checking their e-mail during the game.
“Usually it starts with a rumor that the client is thinking of running a spot in “the Big Game” (don’t want to get sued)”.
Fiat-Chrysler is all set to join its fellow automakers in Super Bowl 50 with two new commercials of its own. More importantly, we have social media. Although it costs millions for airtime (plus the cost of producing the commercial), marketers are counting on their ability to convert their investments into wins for their brands.
“People, on average, are more prone to share a humorous ad”, Taylor says.
Liam Neeson stars in this LG ad that looks more like a trailer for a spy movie.
Super Bowl 50 airs Sunday, February 7, at 6:30 PM on CBS. That begins with teaser ads and promotions prior to your ad airing and it is followed with further social promotion after the ad airs.
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There’s something for everyone during the Super Bowl. “There’s no better place to debut a new product or get the word out than the Super Bowl”.
