A spokeswoman for a public-relations agency representing Amazon declined to specify when during Super Bowl 50 the ad would run or what advertising agency or agencies was involved in its creation.
Advertisement
A “teaser” released Wednesday shows Baldwin and Marino trying to plan a blowout Super Bowl party.
The plot revolves around the duo’s dubious Super Bowl party planning, with an assist from Alexa, the device’s cloud-based voice service.
What better way to get in the mood for massive amounts of cash being thrown at advertisements than to bring Alec Baldwin onboard with your Super Bowl ad?
“Echo has had an wonderful reception from customers over the past year-they love it”, said Neil Lindsay, VP of Amazon Devices. When he shares his idea, Alec asks “Alexa”, his Amazon Echo what a Snack Stadium is.
The Super Bowl wouldn’t be the Super Bowl without Miami Dolphins legend Dan Marino involved, somehow. The company posted a teaser for the ad which prominently features the Amazon Echo.
Amazon, the tech giant that has transformed from shipping books to your home to developing award-winning original content, is finally stepping in to TV’s biggest stage: the Super Bowl.
Amazon said 2015 marked the biggest holiday sales season its 21-year history, although, in typical fashion for the company, the release was short on hard financial facts.
Advertisement
Check out the ad and purchase an Amazon Echo here!
