The athletic giant highlights the strength of unity and the power of a team through its new “Unlimited Together” film – created by Wieden+Kennedy and directed by Hiro Murai – which made its debut online on Wednesday. It’s an emotional piece lead by the line “We the people would like you to know / That wherever you go we’re right by your side”.
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The song, “We the People”, features in a gorgeous, black-and-white music video depicting moving images of members of the USA men’s and women’s teams, artfully projection-mapped onto homes and buildings. In that spot, we get images of the U.S. Men’s and Women’s National Basketball teams, in somber black-and-white, first in the locker room, then those same images projected onto buildings.
The clip is the latest installment of the brand’s Unlimited campaign, which also includes three other films: “Unlimited You“, “Unlimited Future” and “Unlimited Courage“.
The Chicago native who is known for his love of the mixtape and his city continues to increase in popularity and was recently featured in a new commercial for Nike.
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Both the men’s and women’s United States of America basketball teams will likely be nabbing Gold medals during the Olympics.
