“Our goal is to get a minimum of 10,000 backers to pledge to experience Lelo Hex condoms in advance and start spreading the word about the game-changing benefits it has to offer, so our partners were key”.
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But, he admits in the almost three-minute long promo for Lelo Hex: ‘It’s a dialogue that people don’t want to have.
Sheen says he got behind the new condom line because LELO has new technology in condoms, and who better to be the face of the new condoms than Sheen, who also wants to be the face of safe sex and protection. It’s uncomfortable, it’s awkward.
The bold new campaign has divided opinion, with some slamming the decision to use Charlie as their spokesperson and others praising it.
While Sheen faced dark times following his diagnosis, he tells People that he eventually experienced a “shift between curse and opportunity to really do something heroic and really contribute to something that really matters”.
Times are changing. What do I think of condoms?
The fundraising efforts have been spearheaded by Charlie Sheen in a series of films, the first of which is now live and you can see it below.
“Congrats @charliesheen for using your voice & getting onto the court. The world is turning”, Sheen commented.
The woman who recorded the conversations blasted Sheen, saying: “Why did you tell me you were not infected?” “Won’t be buying from them anymore this is massively disappointing”, a twitter user penned.
Sheen says it was “powerful” to learn that the number of internet searches on the virus increased after he went public, and that he’s “proud to have turned something which seemed so completely negative and life-disruptive into change and healing”. “I seriously believe this is the future of treatment for HIV”. But since his HIV diagnosis, Charlie Sheen claims he has put his life in better order, has cut out drugs, and has cut down on his drinking. I thought I had a brain tumour.
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For more information on HIV in Australia, visit the Australian Federation of AIDS Organisation.
