Chris Arnold, the company’s spokesman, said the meeting would happen February 8 and involve all staff. A range of issues will be covered. A wide-range of topics are going to be covered in the meeting.
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“The closure is to give execs time to answer questions about the outbreak and to go over a new marketing plan to bring customers back”, E News reported.
Chipotle’s sales figures have taken a massive low after a number of alarming outbreaks that were connected to the restaurant past year.
As the New York Times reports, the latest customer who claims he got E. Coli after eating at one of their Seattle locations in July has recently sued the restaurant chain.
Just last month, in December, some 140 students at Boston College were infected with norovirus, prompting the shutdown of the local Chipotle near campus.
The California norovirus outbreak prompted federal officials to launch a criminal investigation and Chipotle was served with a subpoena in December.
“I represent a total of 75 people, but I haven’t filed all their lawsuits yet”, Marler said.
The rise and fall of Chipotle has been one marked by E. coli outbreaks, declining stock and bad press.
The company has also partnered with a preeminent a food safety testing and consulting firm, IEH Laboratories and Consulting Group, to become “the safest restaurant company in the industry”. The company has since revealed a brand new strategy for ensuring the health of its food and the safety of its customers.
CEO Steve Ells said earlier this week that he was “hopeful” the Centers for Disease Control would soon declare that the outbreaks were over. The company’s Chief Financial Officer Jack Hartung noted the company’s recovery would be “messy”, with investments in food safety and marketing eating into profit margins – already hurting from plunging stock prices.
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The Denver-based burrito chain has struggled to attract customers after E. coli outbreaks were linked to the company’s restaurants.
