As the 25-year-old’s tour comes to an end, reports have circulated that the singer has filed trademark applications for “Swiftmas”, “Blank Space”, “And I’ll Write Your Name”, “A Girl Named Girl” and the name of her most recent album “1989”.
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Swift also is attempting to trademark the phrase “A girl named girl“, which is the rumored phrase of an unpublished memoir.
The singer filed multiple trademarks to protect each phrase for different uses, such as merchandising or performances. She’s been known to take major action in the name of protecting her work, whether that means pulling her music from streaming sites (or threatening to), or officially trademarking her most recognizable song lyrics.
As per Tantalizing Trademarks Swift’s team filed the application last December 3, 2015. She also put in for 1989, but itonly applies to the date presented in a “stylised form”, imitating Taylor’s infamous album cover.
This is Tay Tay’s latest attempt to stop others from using phrases associated with her on merchandise.
It adds to a raft of applications submitted by the singer’s management earlier this year for lyrics including “this sick beat” and “Nice to meet you, where you been?”.
Fiona McBride, a trademark lawyer at Withers & Rogers, told the BBC Swift’s latest bid may not be successful.
“To be granted trademark protection, brand owners should establish a term or picture is exceptional with their identity”.
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Taylor Swift could probably stand to chill out a little bit.
