And the mad geniuses demonstrated an nearly terrifyingly simple, but brilliant, marketing ploy right in the midst of the central action sequence in Civil War.
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Marvel President Kevin Feige told CinemaBlend it was never a part of the plan to have Captain America (Chris Evans) die in the latest film.
As the home of Joshua Chamberlain, Maine played a pivotal role in the last Civil War.
See where Batman v Superman: Dawn Of Justice fell – as well as all the others (below)!
The live action remake of “The Jungle Book” dropped to the second place by the amount of tickets revenue, with 21.9 million dollars this weekend, falling a sizable 50 percent from last weekend. That film has earned $327.3 domestically million to date and this weekend placed 10th with $1 million.
Aside from the flop of “The Finest Hours” in January, Disney is having a great 2016 and this weekend surpassed the $1 billion domestic mark in a record 128 days. “And with little competition between now and Memorial Day, we are set up to do tons of business”. Disney and Marvel Studios has enjoyed great success with their expanded cinematic universe, but another thing that the great mouse is known for is marketing. “They’ve established an interlocking universe that’s unprecedented and unparalleled in entertainment today with a collection of gifted filmmakers and talent who are invested in the overarching vision of the MCU”. It’s expected that Disney’s earnings will skyrocket further considering that it’s been just over a week since Civil War’s release. The $181.8 million figure represents an estimate for the whole weekend, with the final box office figures for Captain America: Civil War to be confirmed on Monday.
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“You couldn’t have a better lead in for the summer”, said Dergarabedian, who noted that Memorial Day weekend should also be quite significant with the release of “Alice Through the Looking Glass” and “X-Men: Apocalypse”. Captain America: Civil War’s take for the weekend dominated the total weekend’s ticket sales as per comScore, the industry standard for audience measurement.
