Enter the requisite opening skit for James Corden’s runaway hit segment ‘Carpool Karaoke.’ The Late Late Show host picked up the CEO along with one-time Beats Radio host and musician Pharrell Williams in the backseat for an impromptu singalong.
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But it was nevertheless an innovative way to make the eagerly anticipated iPhone 7 announcement and Corden wasn’t about to refrain from his comic comebacks as the Apple boss hitched a lift to the auditorium where he was set to make the official announcement launching the new iPhone model.
“We’re going to talk about some great stuff”, Cook says. “This is a big deal”, Corden said.
In addition to picking up Pharrell along the way, Corden asked a few pointed questions – “What are you gonna wear on stage?” I mean, he’s literally about to take the stage at an Apple product launch, and just a year ago there was an entire film dedicated to scenes of crowds rapturously greeting Steve Jobs as he took the stage at product launches. Cook reaffirmed his standom by belting out a song from the band alongside Corden, before Pharrell jumped into the auto to put on some party-bus “funky eyewear” and sing Lynyrd Skynryd’s “Sweet Home Alabama” with them. Huh?
“Carpool Karaoke” was the ultimate way for Apple to unveil is fall offerings because the company announced it purchased a spinoff of Cordon’s series in July.
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With a 16 episode order, Apple will distribute the series to its members in 100 countries across the globe.
