While the legacy print media company and the indie music website may seem like odd bedfellows, Condé Nast, which boasts that it has made a few impressive digital inroads in recent years, is hoping to attract a younger audience.
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Pitchfork founder and CEO Ryan Schreiber added that Conde Nast shares his company’s commitment to editorial excellence.
Condé Nast has acquired Pitchfork Media Inc., the music-centric digital media company, for an undisclosed sum.
The New York Times first reported the acquisition, which is set to take effect immediately on Tuesday.
For more on Pitchfork Media see the Jan./Feb. 2014 edition of News & Tech.
Founded in 1996, Pitchfork has continued to grow of its starting point just like a regional information on professional… The publication launched a quarterly print publication in 2013 and now has a robust online video division that produces viral videos for YouTube alongside filming the concerts it promotes. It also hosts music festivals in Chicago and Paris each year. The purchase brings Conde Nast credibility with music aficionados and gives Chicago- and Brooklyn-based Pitchfork access to the magazine group’s considerable resources.
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The Pitchfork operation will report to Fred Santarpia, Conde Nast’s chief digital officer who spearheaded the deal. “Once integration with Pitchfork is complete, we will evaluate other ways for sharing content, further developing the events business, sharing best practices on driving traffic and creating efficiencies”.
