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Could Spielberg’s BFG Be One Giant Flop?

Disney and Pixar’s buoyant animated sequel paddled to the top of the box office for a third straight week, clinching No. 1 with $50.2 million for the four-day holiday weekend and a whopping $380.6 million to date in the US, according to studio estimates from tracking firm comScore.

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Hollywood’s big- budget summer line-up continued to falter over the weekend, at least in North America, as two movies with a combined US$500 million (S$671.5 million) in production and global marketing costs arrived to US$57.7 million in total ticket sales. Warner Bros.’ “The Legend of Tarzan” landed in second place with $38.1 million, Universal Pictures’ “The Purge: Election Year” landed in third with $30.9 million and Spielberg’s children’s movie “The BFG” placed fourth with $19.6 million.

The Pixar animated movie was swimming in $41.9 million in domestic receipts this weekend, flowing into a sea of $372.2 million is Disney dollars over three weeks.

Steven Spielberg brings the live-action adaptation of the Roald Dahl novel to the big screen but it grossed just $19.5 million on the weekend. And, as it cost a whopping $140m to make, its measly gross ultimately renders it a huge flop for the studio. I saw this on Friday night and really enjoyed it far more than expected and definitely recommend checking it out as it weaves in a small origin story but largely takes place years after all of it so that we get something that feels different. The film cost $140 million to make. Reviews were largely good but not glowing.

“It’s frustrating when there’s a disconnect between the critical response, the consumer response and ultimately the box office”. Still, since Universal had the record-breaking Jurassic World sharing the top of the Independence Day weekend charts past year, this is still a step down by comparison.

Including Monday the animation made $51.4 million over the 4th of July frame, pushing its domestic total to $381.8 million after 18 days.

“Dory” stole weekend glory from three new releases, including “The Legend of Tarzan”, based on the early 20th century novel by Edgar Rice Burroughs. The $180 million jungle adventure swung to a $45.6 million total over its first four days, as it played pretty evenly across gender demographics and brought out an older audience (55% were over the age of 35).

Estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to comScore.

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Final numbers are expected Tuesday.

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