Warren/AP Workers gather on Cyber Monday, Nov. 30, in a section packed high with merchandise at Amazon’s fulfillment center in DuPont, Wash.
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The pre-Christmas discounting weekend is ongoing and United Kingdom retailers are hoping that online Cyber Monday sales will be much better in the United Kingdom than Black Friday as people preferred online shopping last Friday.
“Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3 billion in total digital spending and once again becoming the heaviest online spending day of all-time”, said comScore chairman emeritus Gian Fulgoni.
What was perhaps most interesting about Cyber Monday was the distinct shopping patterns that are starting to develop, which media people can use to their advantage when planning and buying for clients.
Despite the hefty purchase volumes, experts say that the Monday after Thanksgiving – traditionally a fixed day where online retailers offered deep discounts on their wares – may be losing its hold over consumers.
Ecommerce analytics provider Custora reported lower figures – only a 12.5 percent increase in revenue over 2014, and a 1.5 percent increase in average order value – but pegged mobile sales slightly higher at 39.3 percent of all online sales. IBD Leaderboard company Amazon.com ruled both Black Friday and Cyber Monday online, accounting for 36% of spending in a Slice Intelligence estimate Wednesday. That helps explain why Target briefly buckled yesterday morning because it received an “unprecedented” amount of traffic.
Cyber Monday 2015 reached $3 billion in sales but there is a growing concern about the long-term performance of the popular event.
U.S. shoppers seeking to avoid the holiday crowds at bricks-and-mortar stores and snare deals on Cyber Monday came face-to-face with traffic jams and product sellouts, with some customers of Target Corp forced to wait in a virtual line.
Online sales soared past the $3 billion.
“Secondly, it is hamstrung by its own name – primarily making it an online only shopping day”. Black Friday saw even stronger ecommerce sales, $1.66 billion-up 10% compared to 2014.
Top-selling items included Lego Star Wars, the Barbie Dream House, Samsung 4K television sets and Apple’s iPad Mini. – AFP picStar Wars toys were among the items most frequently out of stock, Adobe said.
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Another firm that tracks online spending, MasterCard Advisors, said e-commerce sales for last month and the Thanksgiving weekend rose 13.4 percent compared with the year-ago period.
