This year it is forecasting sales growth of 3.7 percent.
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That includes popular Star Wars toys like R2D2 Interactive Robotic Droid and action figures from the upcoming film, as well as Star Wars video games for PlayStation 4 and the Xbox One 1TB Fallout 4 Console Bundle.
“Both traffic and order volumes are exceeding Target’s Thursday Black Friday event…” “But we’re seeing that people are buying just the discounted items and not so many other things”.
The shift toward online sales has made comparisons to previous years hard, because of differences in how retailers report online sales.
That’s probably because it’s easier than ever to shop these days.
This provided a large potential strategic advantage to shipping club provider such as Amazon, as 77% of shipping club members reported heavier shopping at the retailer for which they are a member compared to 60% the previous year.
Besides an increased use of mobile devices to access online sales, tablet use was also up, accounting for about 11 percent of all Cyber Monday sales.
Most U.S. retailers like Wal-Mart, Target and Best Buy began offering some of the season’s best online deals, which traditionally had been reserved for Cyber Monday, several weeks in advance. This year, malls were quieter and crowds were smaller than usual over the Black Friday weekend.
But that doesn’t mean that retailers all over the country are laughing all the way to the bank.
At British stores, Black Friday shopper numbers fell 4% year-on-year, according to retail researcher Footfall.
The NRF said this year, 103 million Americans shopped online – slightly more than the 102 million who visited physical stores.
Holiday purchasing patterns are shifting as more spending moves online and away from traditional stores.
“It certainly is becoming more like Cyber November because people are getting a jump on their holiday shopping much earlier year over year”, Joanna Lambert, vice president of global consumer product and engineering at PayPal, said in an interview.
Cyber Monday, traditionally a big online shopping day for people back to work after Thanksgiving, was on pace to hit $3 billion in sales for the first time, according to Adobe Systems Inc. Cyber Monday now extends into Cyber Week specials at many retailers.
Even Kylie Jenner’s Lip Kit was having massive outage issues.
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If that’s the case, you’ll want to keep reading because today I’m following up on Black Friday week (yes, you read that correctly) sales; the results have given us good indication about what to expect for the rest of the season.
