On Target’s website, www.target.com, some shoppers looking for bargains were greeted with an error message: “So sorry, but high traffic’s causing delays”. It’s not a very popular retailer for consumer holidays but you would best bet that you’ll find some good deals here on Cyber Monday. “I’d rather go out and look at it myself”, Wilcox said.
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Retailers have been touting online deals since the beginning of November.
Employees at Zappos celebrates Cyber Monday as merrily as they would Christmas.
A special additional 20 percent off coupon was offered until December 1, valid online and in-store.
By Monday evening, Adobe projected that sales would come in just shy of the $3 billion mark.
The NRF said this year, 103 million Americans shopped online – slightly more than the 102 million who visited physical stores. “Nothing standing out so far”, he said.
By late morning Monday, Adobe reported, sales had already reached $490 million, a 14 percent increase over last year’s sales at that time.
Digital firm Adobe, which tracks online sales, expects Cyber Monday to hit a record $3 billion in sales, which would make it the largest online sales day ever.
The Monday following Thanksgiving has been the busiest day for online shopping for most of the past decade.
At British stores, Black Friday shopper numbers fell 4% year-on-year, according to retail researcher Footfall.
Now that shoppers are online all the time anyway, the 10-year-old shopping holiday has lost some of its luster as online sales on Thanksgiving and Black Friday pick up.
However, footfall figures were disappointing as promotions were spread out over several days and consumers opted to skip the mayhem of previous year and shop online. Last year, according to the National Retail Federation, sales were down 11% compared to 2013.
“Most of our predictions have been spot on, but mobile surprised us”, says Tamara Gaffney, an analyst with Adobe.
Amazon is a very hot point during Cyber Monday due to its awesome deals on electronics but this isn’t the only category that’s getting a wave of discounts. Top retailers are slashing Cyber Monday prices on multi-categories.
Huge chains have continued to slash prices in the run up to Christmas, with many offering big discounts on electrical goods – and yesterday the franzy moved online for Cyber Monday. Char Doyle shops online for the convenience. The name was also a nod to online shopping being done at work where faster connections made it easier to browse.
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Despite a slow start to the day, footfall on Black Friday was 30pc higher than an average Friday, while online traffic grew by 60pc.
