But while the Internet explodes Monday with millions of shoppers seeking all kinds of deals, there are still those who want nothing to do with shopping via computer.
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Despite the hefty purchase volumes, experts say that the Monday after Thanksgiving – traditionally a fixed day where online retailers offered deep discounts on their wares – may be losing its hold over consumers. “We’ve moved from a situation where we’ve had a very bifurcated retail structure of “brick and mortar” people and they hated e-commerce, and e-commerce never owned stores”. Cyber Monday sales growth far outstripped that of traditional high street shopping on Black Friday, which saw sales fall by more than a billion to $10.4 billion. “Cyber Monday really lives on as a way to perpetuate the sales that now actually are starting to happen a long time before the start of Black Friday and even before Thanksgiving itself”. “I’d rather go out and look at it myself”, Wilcox said.
Employees at Zappos celebrates Cyber Monday as merrily as they would Christmas.
The longer shopping season has not only eaten away traffic on Black Friday, but also apparently Cyber Monday.
Web-based sales climbed 17 per cent Monday from a year earlier as of 6pm in NY yesterday, after jumping 26 per cent on Saturday and Sunday, IBM said in a report. A survey from SAS driven by, “Convenience, Value, and the ability to compare prices and search for better deals”. The first 18 days in December are all expected to be $1 billion sales days.
With more retailers starting their holiday deals earlier and consumers following suit with earlier holiday spending, there’s a strong chance Thanksgiving weekend will continue pulling sales away from Cyber Monday in the coming years. Target says the website use was double its prior busiest day.
“Black Friday will always be around”, said Talbott. According to a 2014 Nielsen study, 50 percent of men prefer shopping in stores for Cyber Monday deals, whereas 60 percent of women are searching online.
Mobile, which includes phones and tablets, accounted for 53 percent of shopping visits driving 32 percent of online sales, the data showed.
Thirty-five percent of employed Americans would be willing to take the entire day off in order to score the best deals. “Sometimes it’s nice to see that someone will come to a local site and still take us up on our deals”.
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Cyber Monday is a huge event but it causes so much confusion every year.
