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Cyber Monday sales still on top, but losing some luster
Retailers rolled out some deals for Cyber Monday, but the shopping holiday is losing some of its luster. The average online order so far on Monday was $127.56, with 30% of all sales coming from smartphones and tablets, IBM said.
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The world largest retailer Walmart will be kicking off its 2015 Cyber Monday sales a day early, which will now be on Sunday, November 29th, as the retail corporation unveiled its plan to start the online shopping madness a day earlier. Many sites are giving their buying advice for Black Friday and Cyber Monday. Top retailers are slashing Cyber Monday prices on multi-categories.
The trade organization also predicted a sales increase of 3.7 percent for the entire holiday season this year – slightly below the 4.1 percent increase notched in 2014.
Thomas said she expects to see online sales increas by at least 10 percent over a year ago.
Of course, the main reason for people doing their shopping on the holiday weekend is for the discounts, and this year 40 percent of online sales came from so-called “door-busters”.
One of the factors making this year’s e-commerce season stand out was the number of sales that began several weeks before Thanksgiving arrived. While the deals are great for online shoppers, it’s actually the state that could be missing out on big bucks. Sales tax isn’t collected on all online transactions.
Retailers had web promotions all weekend, and many major retailers started Cyber Monday a day early and are now promoting deals throughout “Cyber Week”.
According to the data released by Adobe, shoppers spent $4.45 billion online on Black Friday and Thanksgiving Day.
But as online shopping grows more popular on Thanksgiving and Black Friday, that’s causing less of a frenzy on Cyber Monday, too.
The Cyber Monday lines are packed and moving right now. Good luck. The Department of Revenue says they only collected $8.2 million dollars of online sales tax this past year, a fraction of what could be paid.
While that’s a significant number, it’s a decline from the 126.9 million Cyber Monday shoppers in last year’s survey.
“Most of our predictions have been spot on, but mobile surprised us”, says Tamara Gaffney, an analyst with Adobe.
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Sue Wilcox from Tunkhannock is like many other shoppers who still like to shop the old-fashioned way.