“These stellar online sales results are the result of tremendous improvements in all aspects of online shopping, online promotions, mobile-responsive websites and efficient logistics”.
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As stores and companies prepare promos begin the holiday consumer craze early, the next Cyber Monday could be affected as consumers would then have little to spend when the annual online sale event occurs after the blockbuster deals during Black Friday and before Thanksgiving.
The Minneapolis-based retailer didn’t provide any totals for either this year’s Cyber Monday sales or for its previous biggest day ever for online sales.
Thanks to booming sales late in the day Monday, revenues for Cyber Monday, the biggest online shopping day of the year, rose to more than $3 billion for the first time in its 10 year history. Thus, the rate of items losing supplies on Cyber Monday 2015 was about twice the normal rate. Adobe said that mobile sales reached a volume record and $799 million of total online spending came from a smartphone or tablet.
Many dissatisfied customers hit social media for the website disruption (#targetfail) as they had to wait for a long time to shop online. Some of the most popular items on weekend shopping lists included televisions from Samsung, Sony and LG Electronics, as well as the Apple Watch and Beats by Dre headphones, according to IBM’s Watson Trend app. Other popular choices are hoverboards, Nike running shoes, Activision Blizzard’s Skylanders video-game series and Star Wars R2-D2 droids. “Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn’t stall consumer spending”.
Star Wars toys were among the items most frequently out of stock, Adobe said. That compares with fewer than 102 million who ventured into traditional stores, the trade group said. Online sales make up 10 percent of overall retail sales, but that increases to 15 percent during the holidays as online shoppers snap up Black Friday and Cyber Monday deals, according to research firm Forrester. That compares with 12.4 percent of buys made on tablets.
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According to IBM, during the weekend, handheld devices were the preferred method of making an online purchase.
