Online merchants. Shoppers opted to buy online rather than fight the crowds in brick-and-mortar stores. But after 4 p.m. EST, sales began to taper off, with most shoppers choosing to forego the tradition of shopping at midnight on Black Friday.
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In contrast, online sales were up by double digits for Thanksgiving Day and Black Friday.
In fact, the deal cycle is no longer limited to just Thanksgiving Day weekend.
All this online activity doesn’t mean that consumers will stop shopping in stores on the holiday weekend – retail sales are still by far the biggest piece of the pie. Consumers saw an average discount of 20.3 percent. For Walmart, the average discount was 3.6% or less.
Target isn’t the first website to experience glitches during this time either.
In spite of the stellar web-based sales, some are concerned that the high street did not enjoy as much of the action during Black Friday and Cyber Monday.
The media measurement and analytics company reported that $3.12bn was spent on the day, marking a 21 per cent increase in total spending compared to last year’s $2.59bn.
The residents of these cities contributed the most to mobile sales. About 37pc of Thanksgiving sales came from smartphones and tablets, up from 29pc in 2014, according to Adobe. Mobiles sales were estimated at 36 percent of all online sales. More than $7 out of $10 spent online with the top 500 US retailers are measured by Adobe Marketing Cloud, more than any other technology company. Interestingly, Amazon’s dominance actually slipped slightly from a 38.8 percent marketshare on Cyber Monday 2014. Social networks referred more than half of shopping traffic, and showed conversion rates of 62%.
A continued sale through “Cyber Monday” and over the weekend was also noted. Of these, 76 percent originated from Apple devices.
“Most of my shopping is done online, only because I have more time to browse for items”, she said. Retailers – traditional and electronic – are now offering bargains earlier than ever.
More people are shopping via mobile devices.
The online survey showed that online retail saw a considerable online shopping spike, particularly over mobile. Smartphones generated 22 percent of online sales, 70 percent more than in 2014. There was a 78% increase in orders placed by online shoppers in China with USA retailers compared to this day a year ago.
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Adobe says hot-ticket toys and electronics are selling out quickly.
