And due to online shopping becoming a customer favorite, some big name companies saw huge growth numbers during this past holiday weekend.
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Sales this Thanksgiving and Black Friday both fell in store, with more shoppers finding it easier to beat the surplus of savages searching for a deal at dawn by taking advantage of discounts online. “Cyber Monday had the most positive social sentiment with 56 percent relating to joy or admiration, versus 40 percent for Black Friday”, Adobe notes.
Ted S. Warren/AP Workers at Amazon warehouses across the country were slammed Monday as Cyber Monday shoppers set an online buying record.
“Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn’t stall consumer spending”, said Adobe analyst Tamara Gaffney.
On Monday, the retailer offered fifteen percent off on every online order.
On average, shoppers received a 20 percent discount. The average online order so far on Monday was $127.27, with 30 percent of all sales coming from smartphones and tablets, IBM said.
The trade organization also predicted a sales increase of 3.7 percent for the entire holiday season this year – slightly below the 4.1 percent increase notched in 2014.
Of the shoppers who visited a physical store over the weekend, 74.2 million of them did so on Black Friday – compared with 75.3 million online.
“It certainly is becoming more like Cyber November because people are getting a jump on their holiday shopping much earlier year over year”, Joanna Lambert, vice president of global consumer product and engineering at PayPal, said in an interview.
Lars Perner, an associate professor at USC and an expert on consumer behavior, said that the rise of Cyber Monday has happened naturally, as Internet use access across the United States has increased over the last ten years.
“It’s important to view the decrease in context”. “Most importantly, the success of the holiday season doesn’t hinge on the performance of a single day”.
The Adobe Digital Index showed that sales in the first 10 hours of the day were US$490 million (RM2.08 billion), up 14 per cent from a year ago.
Retailers tried to design their sales this year with an eye toward changing shopping habits.
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Shoppers looking for bargains on www.target.com were greeted with an error message early in the morning: “So sorry, but high traffic’s causing delays”.
