But for Williams, his daughters and the rest of the world, showing support for breast cancer awareness is year-round.
Advertisement
Outside of October, the National Football League enforces strict branding and uniform rules.
The league won’t let their dad wear pink, so they’re wearing pink for him.
But Williams, the type of role model the National Football League use to gain a few positive PR, has found a way to raise awareness without getting fined.
Steelers running back DeAngelo Williams lost his mother to breast cancer in May of previous year.
The team have come under fire for the decision but no criticism is greater than that of DeAngelo’s two young daughters.
Williams’ daughters appeared in a photo Sunday wearing black shirts with pink No. 34s on the back, their father’s number. “The NFL can not Fine Us!” appears on the opposite side.
Advertisement
The NFL’s annual month-long campaign has raised around $8million for the American Cancer Society since it began in 2009.
