To eat the deep-fried Twinkie, you just need to pop it in the oven or fry it because they’ve already been battered and partially fried before freezing.
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At 220 calories and nine grams of fat, the deep fried frozen variation is nearly twice as fatty as a a regular Twinkie, which comes in at 130 calories and four grams of fat, Time reported.
According to The Associated Press, the traditional cream-filled Twinkie is coated with a cake funnel batter, frozen and packaged. It’s a staple of the Texas State Fair, where it originated in 2002.
Hostess – creator of Donettes, Ho Hos and Ding Dongs – is taking its most popular creation and commodifying it for the take-and-bake crowd with frozen Twinkies that can be cooked at home.
THE PRICE: $4.76 per box of seven.
DISTRIBUTION: The Deep Fried Twinkies will be available starting Friday, Aug. 12, at Wal-Mart only for three months. After that, they will be available at other stores.
“It has a retro cool factor”, said Ellen Copaken, vice president of marketing at Hostess.
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The estimated nutrition content of a single Deep Fried Twinkie (220 calories, 9 grams of fat) is almost equal to a two-pack of regular Twinkies (270 calories, 9 grams of fat). (By comparison, a regular Twinkie has 130 calories, four grams of fat and 14 grams of sugar.) If you want to add powdered sugar or a chocolate syrup drizzle, though, that’s a decision to make between you and your arteries. In June, it worked with the retailer on a tie-in for the new “Ghostbusters” movie, creating Key Lime Slime Twinkies for a short-term sale.
