“It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines”.
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Vistara today announced the appointment of Bollywood actor Deepika Padukone as its brand ambassador.
According to the company, the campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of Deepika. It is a joint venture of Tata Sons and Singapore Airlines. The ad campaign ensures and renders on the label commitment of “Fly the new feeling”, with the help of Deepika’s signature style. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara.
The actress has now shot for Vistara, becoming the first Indian actress to promote an airline.
Deepika, who is one of the highest-paid actresses in the film industry, is also reportedly the highest-paid female brand ambassador in the country, at the moment, with numerous endorsements in her kitty. We already saw her endorsing several brands like Van Heusen, Tanishq, Kellogg’s, Vogue, Tissot, Coca-Cola, Axis Bank and Nike. It will be broadcast on television as also seen in digital, print, outdoor, cinema and airports. Deepika Padukone had earlier endorsed Kingfisher Airlines.
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Vistara CEO Phee Teik Yeoh said.The New Delhi-based Vistara now operates 475 flightsper week with a fleet of 11 Airbus A320 planes.”It is a matter of great pride for me to be associatedwith Vistara, a brand that carries the lineage of Tata and Singapore Airlines”, Deepika said on her appointment.
