The 23-year-old pop star has dropped the second single from her forthcoming album of the same name, and the pump up song is exactly what we need to head into fall with a bang.
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Demi Lovato has struggled with insecurity in the past, but lately she’s been inspiring us with her feel-good, I’m-a-badass affirmations.
Lovato has been on a mission to better herself physically and mentally, telling Skechers, “Part of that journey was working out and eating healthy and learning how to truly embrace a full lifestyle change”.
“Confident” is in line with Lovato’s recent work, following up her last single, the unabashedly sexy “Cool for the Summer”.
On her new album, Lovato said, “I’ve never been more sure of who I am as an artist”.
Can’t say I’m a huge fan of the granny panty look (just my opinion!), but I love that she has a “real” woman’s body and isn’t afraid to show it.
“I have a ridiculous amount of Skechers in my closet”.
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In the next few months you can expect to start seeing Lovato’s television commercial and print ads, they are now scheduled to launch in Holiday 2015 and run through Spring 2016.
