PepsiCo Inc. has released their new Aspartame-Free Diet Pepsi in hopes that it will attract more customers to drink the hopefully healthier soda.
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The rollout will test the hypothesis that the sweetener is at fault for escaping clients, or if different issues may be affecting everything.
After a bad batch of customer feedbacks and controversial effects of the sweetener in its recipe, Diet Pepsi is back without aspartame and will be hitting the shelves this week.
Senior Vice President Seth Kaufman does admit that there is a slight difference in the taste, reports ABC News, but he promises that consumers should still find the drink delicious.
It remains to be seen whether the ingredient change and new marketing push will revive middling sales – or push away loyal customers hooked on aspartame-goodness. The decision follows a decline of 5.2 percent in Diet Pepsi’s sales volume in 2014, according to Markets Morning. Industry officials faulting the freefall for unwarranted concerns individuals have about aspartame.
Still, sales of traditional diet sodas have been falling. Two years ago, Coca-Cola even tested ads in select newspapers defending the safety of the sweetener.
In terms of taste, Kaufman said it’s not identical but that the drink should still be familiar to fans of Diet Pepsi.
Pepsi announced in April that it would remove aspartame from their product sold in the United States, while other countries will still have the old formula in stock.
The brand new cans will probably be marked with the phrases “Now Aspartame Free” above the Pepsi circle emblem.
The extended eagerly awaited aspartame 100% free food regimen Pepsi in addition touches the cabinets today and yes it could possibly safeguard Pepsi’s eating regimen soda’s repute inside of the earnings field.
The U.S. Food and Drug Administration approved aspartame in 1981 and continues to support its safety.
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The FDA stated it reviewed the info from a 2005 European research on the consequences of aspartame in lab rats, and decided it didn’t help claims that the sweetener might be carcinogenic in excessive doses.
