The athlete has opted for retirement from AFL in the month of September but it looks like Adam Goodes is embarking upon an exciting new career as he reveals his first professional role in the capacity of a brand ambassador for David Jones, the retail giant.’I cannot believe this.
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A David Jones spokeswoman told The Sydney Morning Herald the company was proud to have Adam Goodes join their brand.
However that booing has now spilled over onto the brand’s Facebook page, where a number of people have reacted negatively to the decision.
Others even went so far as to comment on the 2014 Australian of the years” appearance and labelled him a “flog” and a “sook’.
‘Didn’t really like David Jones as a store or chain but can be sure I will never set foot or spend a cent in there now, ‘ a Brisbane man commented.
However other commenters welcomed the announcement and criticised those who spoke out against Goodes and the department store.
“David Jones would have done their homework; and so this choice will be based on research that indicates overwhelming support for Adam Goodes”, he wrote.
Goodes hopes to use his name to advocate a better Australia and a meaningful Reconciliation Action Plan (RAP) for David Jones.
“If I was managing David Jones, Adam Goodes is the last person I would employ as a brand ambassador”, the 3AW Drive host explained.
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“I believe when heritage organisations such as David Jones have a RAP they play an important role in “closing the gap” by creating an inclusive society and promoting change”.
