On Thursday, Doritos unveils a colorful twist on their classic chip: Doritos Rainbows.
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Here’s a way to add some color to your chips and salsa platter: Doritos is producing rainbow-colored chips in partnership with nonprofit It Gets Better. The only way to get a bag is by making a donation of $10 or more through the website for the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.
Frito-Lay has joined forces with the It Gets Better Project to produce a snack capable of coating customers with an LGBT-powdered rainbow on their fingertips.
“We are honored to partner with the It Gets Better Project to create our boldest chip yet”. Frito-Lay has countered with gay-themed Doritos.
Per a report from People, the oh-so-delicious corn chip company is showing their support for the community “in the boldest, most colorful way possible”.
The announcement was made just days ahead of this Sunday’s Dallas Pride event, which counts Doritos among its corporate sponsors. Guests also can capture their experiences at a photo and video booth, sharing their unique content using #BoldandBetter.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world.
“We have stood for diversity and inclusion throughout our entire history”, he added.
The product is part of a campaign for the It Gets Better non-profit organization, which looks to raise awareness regarding the LGBT community.
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. Will you be getting a bag?
