Since its founding by “accidental billionaires” Mark Zuckerberg and co., Facebook has had its ups and downs. However, analysts were expecting earnings of $0.52 per share on revenue of $4.37 billion.
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Ad sales drove the revenue increase, rising 45% to almost $4.3 billion.
More and more, people are accessing Facebook on their mobile devices. During the recent quarter, Facebook said its monthly active users, a key metric analysts follow, increased 14.8% from last year’s period to total over 1 and a half billion users.
The company reported 1.55 MAUs as of September, 2015 and 1.01 billion average DAUs.
Facebook shares rose 5 per cent to US$107.75 in after-hours trading on Wednesday. Facebook’s Instagram photo-sharing app has also started weaving ads into the service over the past year.
Since its last quarterly earnings report, the social media company has rolled out a flurry of new changes, including 360-degree videos, new emojis to react to user’s posts, new “Slideshow” ads to help brands advertise in developing countries and a new search feature.
Nobody seems terribly concerned about the relatively low profit number primarily due to the fact that Facebook is investing heavily in projects like artificial intelligence and virtual reality. The social network had 894 million mobile daily active users, a 27% increase, and 1.39 million mobile monthly active users. Put another way, 65.16 percent of all Facebook members use the service daily, and 64.32 percent of mobile members use it daily as well. Considering they own Instagram, with 400 million users, it can not be considered true competition.
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We’ll be reporting on the results as soon as they come out, so check back or refresh this page. Today, Facebook’s product road map is largely shaped by how the social network is used in emerging markets like India and Indonesia. It has already acquired Instagram and WhatsApp which jointly have more than 1 billion users.
