But after Lucasfilm and the entire Star Wars intellectual property was sold to Disney in 2011-with the very specific intention of making new Star Wars films for the rest of eternity-it was time to clean that up.
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He did not say when the flowery 14-acre expansions would open, however analysts agree it hardly issues.
The world is in the first hours of what Disney hopes will be an infinite, imaginary empire, its Star Wars blockbusters and theme parks fueled by (and helping fuel) Disney’s store-conquering merchandising machine.
Even earlier than Disney assumed management over the Star Wars model in 2012, the $180 billion behemoth was the strongest merchandising drive within the galaxy, with Marvel, Pixar and box-office giants reminiscent of Frozen serving to deliver the corporate billions in income yearly.
“I am thrilled to announce the next chapter in the long and exciting history between Disney Parks and Star Wars“, said Walt Disney Company Chairman and CEO Bob Iger. If you didn’t have plans to do so, you might want to change them.
“Star Wars Rebels” Season 2 gives fans a sneak peek.
Also part of “Force Friday”, Disney has announced collaborations with seven mega-brands – CoverGirl/Max Factor, Duracell, carmaker FCA US, General Mills, Hewlett-Packard, Subway and Verizon – that have developed their own marketing campaigns. Fantastic double page spreads, characters that look like their film counterparts and seamless storytelling all unite to make this the best-looking issue of Star Wars yet.
The “Star Wars” franchise doesn’t seem like it is going to slow down in the next few years. Instead, we have a whole new expanded universe of Star Wars media, which will hopefully streamline things a bit.
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I am, of course, being facetious as I have enjoyed Aaron’s work on Star Wars immensely. These will immediately follow the season two premiere The Siege Of Lothal, which was shown exclusively at the Star Wars Celebration in April and was later broadcast on Disney XD in June. “It’s my job to prevent that”.
