A giant picture of the beloved Zimbabwean lion killed by an American trophy hunter was among images projected Saturday onto the Empire State Building in New York in a dazzling display.
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The one-of-a-kind event is the brainchild of “Racing Extinction” director Louie Psihyos and world-renowned visual artist Travis Threlkel.
People who want to see the show should be below 34th Street and look up at the Empire State Building on Saturday night, starting at 9 p.m. and lasting for three hours on loop.
The animals – including a snow leopard, manta rays and a golden lion tamarin – are set to be projected onto a space covering 33 floors, the Times reports.
Psihyos and Threlkel hope the event inspires a movement “to preserve the real treasure of our lovely planet: its life”.
It wasn’t King Kong, but founded by filmmaker Louis Psihoyos, the Oceanic Preservation Society teamed up with San Francisco-based Obscura Digital to project the moving images onto the New York Manhattan landmark building.
The Empire State building will serve as a canvas for an elaborate light show that aims to raise awareness about the plight of endangered species around the world.
Anthony E. Malkin, chairman and chief executive of Empire State Realty Trust, which owns and operates the building, believes that “the concept of incorporating art into the urban fabric and making a social statement is wonderful”. He further describes some of the light show’s parts as “psychedelic”.
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The light show will reportedly cost more than $1 million and will be mostly covered by the philanthropic foundation.
