The “Projecting Change on the Empire State Building” show was created by Louie Psihoyos, director of the Oscar-winning 2009 film “The Cove”, which raised awareness of Japan’s brutal dolphin-hunting industry.
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Days after the Internet flew into an uproar over the death of beloved Zimbabwean lion Cecil at the hands of a poacher, images of endangered animals were projected across the Empire State Building. The large scale projections are in part inspired by and produced by the filmmakers of an up…
Organizers say the Saturday night event was a first-of-its-kind live video projection.
The unique display, on one of the world’s most recognisable structures, held yesterday was aimed at sparking conversations about mass extinction. It drew huge crowds of spectators, who stopped to gaze at the display and capture their own pictures.
The Empire State Building is one of Manhattan’s highest structures, standing 150ft (381m) tall.
Onlookers watched like hawks as images of Cecil the lion, tigers, leopards, snakes, birds, sea creatures, and even King Kong were beamed across 33 floors of the iconic New York City landmark, to raise awareness for the plight of endangered species.
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The art project is part of Psihoyo’s new documentary, Racing Extinction, which is scheduled for theatrical release this fall.
