Talking numbers, the company’s revenues are up to $6.5 Billion, from $3.8 Billion in 2015.
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Monthly active users (MAUs) – MAUs were 1.71 billion as of June 30, 2016, an increase of 15% year-over-year.
RBC Capital Markets analysts said in a research note they see room for Facebook to grow further. The company has benefited from an influx of advertising money moving away from television and on to digital platforms.
Facebook’s advantage in monetising search lies in the research and recommendation stage, where reviews, recommendations and visit data can be leveraged to deliver more personalised results to the user, with the potential of intercepting the intent-based search before they go to Google.
Zuckerberg says that there are three stages to the strategy: first, a “consumer user case” is required.
Facebook’s community continues to grow at a respectable clip. Then, second, making it so that people can organically interact with businesses”, he noted, adding: “And then third, on top of that, once there’s a large volume of people interacting with businesses, giving businesses tools to reach more people…and that’s ultimately the business opportunity.
The social net’s ad infatuation remains a work in progress.
Full post search seems to have given Facebook an edge over Twitter.
News of the tests comes at a time when Facebook’s Q2 earnings report revealed 84% of the social media platform’s ad revenue now comes from mobile.
Facebook used video to boost engagement and has drawn considerable interest in its Facebook Live platform that allows any user to stream live video.
Facebook is now used by more than 1.7 billion people every month, the United States social network’s latest financial results revealed.
It’s earnings season folks and today it’s Facebook(NASDAQ:FB)’s turn to show how things have evolved over the quarter. “The number of mobile-only MAUs do not include Instagram users unless they would otherwise qualify as such users based on their other activities on Facebook”.
At least a couple of analysts picked up on a comment by Chief Financial Officer David Wehner that Facebook’s ad loads – the total number of ads Facebook can show to each user – will grow “modestly” over the next 12 months. According to Facebook CEO Mark Zuckerberg, that’s indicative of where the tech will first thrive: the smartphone.
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According to Zuckerberg, people searching for what others are saying about certain topics is driving that growth, which highlights Facebook’s on-going quest to win public chatter? as space Twitter has long ruled. It ended the quarter with more than $23 billion in cash and cash equivalents.
