“From the enterprise or developer perspective, access to those 1.6 billion people is very exciting”, said Lauren Kunze, principal at Pandorabots, which has been building and deploying chatbots for companies since 2002.
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While it may seem a stretch for some to start using Messenger in order to talk to businesses – as opposed to friends and family – Rogers Communications has had great success using the tool.
According to Facebook, there have been more than 50 million businesses on Messenger, which boasts 900 million monthly active users.
The possibilities are endless as to how brands can now interact with their customers and loyal users through Messenger.
As outlined at F8, Zuckerberg stated that Facebook’s Messenger app and Live Video will be further developed over the next five years.
Facebook also released a Bot Engine that will enable developers to build more complex bots that can interpret intent from natural language through machine learning and continuously improve over time.
That’s right, Facebook wants to be your one-stop-shop to do business with companies, and for flowers, you won’t have to install a new app or enter your credit card information in again.
Bank of America customers could soon interact with the bank via Facebook’s Messenger app, the banking company said Tuesday.
Mr Zuckerberg also outlined the company’s plans for increased live video streaming and virtual reality projects.
Facebook messaging chief David Marcus said Messenger is now the second most popular app on iOS, and was the fastest growing app in the USA in 2015.
The new chatbot API may be opening users up to a whole new kind of spamming on the site.
In January 2016, Facebook shed some light on their newest project saying that the Messenger Platform will work as an SDK that will allow businesses to create custom user experiences for customers getting in contact with their service via Facebook’s Messenger IM tool. The social network developed its own camera for 360° video, and will make the design open source so others can build it.
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Ebay was among the first companies to say they will use chat bots, sending alerts to users in the final stages of bidding for a product.
