The social network announces enhanced and new capabilities to drive purchases across channels and improve the mobile experience.
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As such, Facebook is encouraging brands and their technology partners to better optimize their mobile sites by minimizing landing page redirects, plug-ins and link shorteners; compressing files to decrease mobile rendering time; and improving server response times with multi-region hosting. If they are likely to, Facebook will prefetch the initial HTML page, briefly cache it locally, and then load it if the ad is clicked on.
The updated version of Offers is more apt for mobile and allows advertisers to be more targeted.
Our goal is to improve user experience by helping businesses be the best mobile advertisers they can be, so we’re always developing new tools and insights to improve mobile experience.
When consumers visit retailers’ mobile websites, they can copy the Offer codes and access other important product information on their smartphones. Consumers can also click on the new Offers tab within the Page to see all of the Offers the advertiser has posted. Now advertisers can share discounts and promotions where people spend most of their time, i.e, on mobile and can decide how long their Offers run on Facebook Advertiser.
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Apparel company maurices saw success while testing the new streamlined Facebook Offers-a 31% increase on return on ad spend using Offer ads to promote a $15 discount. Offers automatically save to the new Offers bookmark. Facebook will also send notifications to remind them of Offers they’ve saved or alert them when ones are about to expire. It offers an ad product called Canvas, for example, which enables advertisers to publish detailed advertising content directly to the social network itself. Today, we’re introducing prefetching-preloading mobile content in the Facebook in-app browser before a link is tapped. The web speeds are a factor only in campaigns that invite users to click to a business’s website.
