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Facebook bringing GIFs even deeper into Messenger

That’s much easier than the current setup, which includes a fair amount of friction since users are required to download and use a dedicated app in addition to Messenger just to share content. But, judging by the sheer amount of Facebook Messenger users – which add up to 700 million active users each month – this new idea that the brains behind the Facebook wall have is sure to cause a lot of happy, smiley faces.

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Facebook has quietly been testing a new feature which allows the users to use GIFs.

Facebook Inc (NASDAQ:FB), in order to push customers to use GIFs in Messenger, recently revealed a series of third-party apps that work within Messenger. It skims the number of GIF’s from Riffsy and Gipsy, which gave some dedicated apps for the Messenger and provides easy sharing without leaving Messenger.

The downside is, of course, that your selection of GIFs is more limited. The new feature enables user search for appropriate GIFs from Giphy and Riffsy, and stickers based on target keywords like a person’s name or movie title or even on how you feeling.

That’s one possible conclusion. In conversation with Mashable, a Facebook spokesperson said that, “We think Messenger is the best way to express yourself, but we’re constantly thinking of ways to improve”.

So that could mean that Facebook makes other kinds of content more easy to share via Messenger?

The test implied adding the feature to a very small group of Messenger users from Canada.

Mashable was the first to spot the experiments – which is now available only for a few Canadian users – talking about the feature that allows users to look up GIFs by only typing a search word and tapping on the magnifying glass next to the space for messages.

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You couldn’t upload them, however.

Facebook made easy GIF sharing in Messenger