It has an ad network called Audience Network, which lets advertisers use your Facebook data to serve you ads inside other apps, like Candy Crush or Tango.
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In addition to video ads, Facebook also added more targeted product ads and carousel ads to its ad network.
Facebook launched its ad network, called the Audience Network, in April of last year in a bid to compete with similar services owned by its rivals like Google’s AdMob and Twitter’s MoPub. That would go against the traditional mantra we experience on social platforms; with Facebook showing less ads than it now does.
The auto-playing videos are a lucrative advertising format.
While it’s obviously beneficial for developers to gain access to Facebook’s video advertising tools, the move could actually be a bid to show less ads in the newsfeed, says, Tessa Wegert, manager of marketing and communications for Enlighten, a digital marketing strategy agency. In early testing, conversion optimization for dynamic product ads delivered more efficient spend than CPC (cost per click), so advertisers who optimize dynamic product ads for conversions can expect to see fewer but higher-value impressions. The social media giant will also make multi-image Carousel Ads, Dynamic Product Ads based on users’ web browsing, and flashy Click-To-Play Video ads.
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Facebook states that this year the company has greatly boosted the number of mobile apps that purchase its native ads. App developers benefit from advanced targeting without needing to hire their own ad team. For example, if a shopper buys a bike on a retailer’s site, the merchant can show him product ads featuring complementary items, like bike helmets and baskets, since he may be interested in those products too.
