In South Africa, Facebook boasts 12 million MAUs, 11 million of which do so via mobile. She helped build ad agency Ogilvy’s network in sub-Saharan Africa. Around 80 percent of Facebook’s global revenue is from the Asia-Pacific region and Europe.
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“I am a great admirer of Facebook and passionate about the role of technology to foster greater social inclusion for the development of the African continent”, Nunu added.
Facebook, Inc. FB unveiled its plans to open an ad sales office in Johannesburg, South Africa.
Facebook has been working with big brands such as Virgin Mobile in South Africa and Coca-Cola in Kenya to create advertising tailored towards their audiences, CNBC reports.
Facebook is already an important part of how people and business connect in Africa. Like our Facebook Page. The South African office will serve businesses across the continent, the social network said on Monday.
Facebook is getting serious about making money in Africa. When the posts resulted in sales, Ciiru started advertising on Facebook and has now expanded to export markets.
Facebook wants to work with companies that need stronger, more flexible and less fragmented ways of reaching people in Africa, said Facebook’s Regional Director for MEA (Middle East and Africa), Ari Kesisoglu, in a press release. That’s 20 percent growth in nine months, nearly three times the growth rate of Facebook’s total user base.
Facebook founder Mark Zuckerberg said in February that advertising to Internet.org users was not an immediate priority, claiming that the ad market was still small in many developing countries.
In Africa, the battle for Internet users has stepped up a notch just. Other countries to be supported include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
This app lets people use certain apps and websites without paying for data to provide access to online services and basic information.
This apart, the company is also planning to roll out a trimmed down version of its Facebook app that requires significantly less data but operates faster.
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For the world’s largest social network, Africa holds vast potential. In Russian Federation for example, Facebook lags behind local sites such as Odnoklassniki and VKontakte.
