Mobile DAUs – Mobile DAUs were 894 million on average for September 2015, an increase of 27% year-over-year. Mobile advertising revenue accounted for 78 per cent of all advertising revenue during the last three months, up from 66 per cent for the third quarter of 2014.
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Shares of Facebook rose $5.05, or 4.9%, to $108.99 US, an all-time high, in mid-Thursday trading, in contrast to a 52-week low of $72.00 U.S.
“As it matures they continue to prove they cannot only effectively monetize businesses and advertising partners but they have products and services that bring significant value to users”, said Brian Blau, research director, personal technologies at research firm Gartner Inc. Zuckerberg said,”Facebook was “committed to Oculus and virtual reality for the long term”, but adding that he expected it to take a while before the company reaped the full benefits of its $2bn investment in Oculus Rift past year”.
Advertising is the lifeblood of Facebook after it attributed $ 4.3bn (£2.8bn) of the overall sales to ads – a 45 percent increase year-on-year.
Facebook and Instagram together tie up 20% of the time Americans spend on mobile devices.
During the earnings call, it was also revealed that Facebook now sees 8bn daily views of video content, and more than 500m users watching videos every day. Their network also includes Facebook Messenger, WhatsApp and Instagram, with billions of photos shared between users every month.
Monthly active users (MAUs) – MAUs were 1.55 billion as of 30 September, 2015, an increase of 14 per cent YoY.
Of the 1.55 billion users active each day, 1.39 use their mobile devices to log in to Facebook.
Facebook passed another milestone, reporting Wednesday that its base of monthly active users passed 1.5 billion for the first time.
I’ve said it before, I’ll say it again.
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Net income attributable to stockholders rose to US$891 million, or US$0.31 per share, from US$802 million, or US$0.30 per share.
