Zuckerberg thought these interrupted the user experience, and could stunt growth.
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Facebook didn’t immediately respond to a request for comment, but told TechCrunch it’s testing the GIF ads in posts and boosted posts for a “small percentage” of Facebook Pages.
Currently, The Coca Cola Co’s (NYSE:KO) Brazilian product line, Kuat, along with Wendy’s are the first two businesses that can share GIFs as ads. Wendy’s ad shows a salad being constructed, while Kuat’s is basically the rainbow-shooting poptart meme Nyan Cat with a brand name slapped on.
Brace yourself, Facebook users. These will appear in regular page posts as well as “Boosted” posts but not in sidebar ads.
After resisting for years, Facebook is finally allowing users to post animated GIF images on the social network. (NASDAQ:FB) was aiming at relaxing its previous strict policies, allowing businesses to upload GIFs as advertisements and posts on its Pages. He knew people would hate them and he didn’t want to hurt the user experience.
The company will scrap them if users don’t like them or they could not perform well.
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Facebook refused to fill its site with flashy animated banner ads for a decade. But then again, without satisfied users, there is no business, so Facebook should be very careful about what it plans to do with these GIFs. If they get even a tiny negative feedback for being hidden or being spam, they must have to vanish from the feed. You have to really care about the message or you’d prefer they just shut up.
