Matt Idema, who is the VP of product marketing (and its monetization) in Facebook, declared that mobile has become an essential component of marketing strategies, and their company is helping millions of business people worldwide to understand that they can reach better their customers by using their devices.
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However, one of the things we’ve heard from people is that numerous ads they see are annoying, distracting, or misleading. Through the use of browser cookies, integrated Like buttons, and various plug-ins on non-Facebook portals, Facebook will be able to track users and non-users to serve up ads that are presumably of interest to them.
Our buttons and plugins send over basic information about users’ browsing sessions. It’s called the Audience Network, and there has always been one big difference between the way Facebook’s off-site ads work as compared to Google: They were only shown to Facebook users.
This new move will enable Facebook’s Audience Network to let the advertisers reach those people who do not even use Facebook. If you have an account, you can do this directly from your Facebook settings, and we honor your choice wherever you use Facebook”, he wrote, adding, “Your ad preferences also help us show you better ads on and off Facebook. “This is just an opportunity for Facebook to really step deeper into the advertising space”. When Facebook first showed its audience network, it required ads to have specific high qualities to appear on the website.
This kind of ad tracking is common on the Internet but could help Facebook’s growing advertising machine by significantly increasing the volume of ads that the social media company places on the Internet. Apparently Facebook’s advertising network has started showing ads to non-users across the web.
Facebook says that approximately 1.65 billion people use the firm’s platform every month. The user might see latest camera equipment or second-hand sale details on Facebook ad partner websites. “And they are taking all the data that’s been around and brokered and sold since the 70s and they are moving into the online ecosystem and leveraging it for targeting”.
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Now, Facebook will expand its advertising platform to all sort of Internet users, looking to enhance advertising for mobile and online users and create an improved ad market. The company brought in some $75 billion in revenue a year ago, more than four times Facebook’s top line, and 30 times the revenue of the next largest social media player, Twitter.
