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Facebook monthly active users hit 1.55b

Revenue rose a more-than-expected 41% to $4.5 billion US, from $3.2 billion U.S.in the same period a year earlier.

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The number of users who access the site at least once a month jumped 14 per cent from a year earlier to 1.55 billion during the quarter while daily active users increased 17 per cent to 1.01 billion.

Facebook founder Mark Zuckerberg welcomed the results and said the firm would continue its focus on growing video.

Facebook’s mobile advertising revenue now represents 78 percent of its total advertising revenue, which is up from 66 percent a year ago.

The stocks of the company increased approximately five percent to $109.34 during the extended trading hours.

Facebook also reported 1.55 billion total users, the first time that is has officially crossed the 1.5 billion user threshold (it came close last quarter at 1.49 billion).

Socail networking giant Facebook, Inc. has once again defied market predictions hitting a new record high in the third quarter.

Earnings report for 2015’s third quarter reveals that Facebook serves over 1 billion active users everyday. Facebook’s GAAP income increased 11.2 per cent to $896 million in the current quarter as compared to $806 million in Q3-2014. Wall Street was looking for $930 million in desktop ad revenue and $3.25 billion in mobile ad revenue.

The company reported audience numbers that suggest it is poised to take on mainstream media as an advertising force, helping investors to overlook Facebook’s huge spending on hiring and building data centers.

Mobile accounted for a large chunk of that traffic, with 894 million DAUs on average coming from mobile users during September.

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Facebook is also about to expand its news business into a new app called Notify, which will stand alone from Facebook and allow users to subscribe to and personalize mobile notifications from participating publications.

Facebook defies market predictions again with record Q3 financials