Under the new policy, marketing and promotional messages, which were prohibited in Messenger previously, are now permitted, opening the door to product placement, native advertising, and other forms of solicitation with messages – but there are limits, Facebook product manager Seth Rosenberg wrote Monday in a blog post.
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Facebook has made policy changes to speed up reviews of chatbots on Messenger and allow chatbots to send subscription-based messages, as well as promotional messaging. Bots in Facebook Messenger will soon be able to send users ads, subscription messages, and promotions.
Additionally, a bot can send one follow-up message after the 24-hour window ceases, which resets every single time a person interacts with a particular Messenger bot. Subscription Messaging that requires an opt-in to spontaneously ping people may only be used for news, productivity, and personal health and finance tracker bots. Subscription messages aren’t limited to the 24-hour window, but can’t include promotional content and have limited functionality compared to standard messages.
The one-day window is a change in policy for the Messenger platform and is created to improve the user experience on the messaging app. And starting next week, users who have subscribed will receive a daily digest ofexciting news.
All developers must submit their Messenger integrations for an approval process which Facebook will complete within five days. The change comes from a need to define the way Messenger Bots can contact a customer and with which types of content.
There are over 18,000 bots on Messenger already, and 23,000 companies are using Facebook’s Wit.ai deep learning tech that enables natural language recognition.
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The social media network has refined its policies to cement how often – and when brands can communicate with users.
