Facebook vice-president Chris Cox revealed the tools to Bloomberg Business, confirming the reactions have been reduced from six to five: angry, sad, wow, haha and love. All that interaction brings valuable data for the social network, determining the content that appears in your news feed and of course providing context for advertising partners.
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Reactions will nearly certainly get users responding to more posts as they’ll have a range of responses to choose from that better illustrate how they really feel.
Facebook boss Mark Zuckerberg hinted recently that he wanted users to be able to express more emotions on the popular site without causing offence. According to a report by Bloomberg, the testing is now over and the new Reactions will be arriving on Facebook in the coming weeks.
Some of Facebook’s 1.55 billion users had already had a chance to try out the new feature, known as Facebook Reactions. So instead, it is working on new ways to complete the social media experience by adding more exciting features.
They are now being tested in Spain, Ireland and a few other places, but Facebook boss Mark Zuckerberg has confirmed that they will roll out everywhere “pretty soon”.
Facebook shares have now climbed more than 43 per cent in the a year ago.
Until now, Facebook users have had to rely on the blunt “Like” button when reacting to posts.
I’m in Tokyo today to announce the rollout of Reactions in Japan, our sixth country, along with six new Japanese publishing partners for Instant Articles. Furthermore, even though the online giant seems resistant to the idea of a dislike button, there are chances that sometime in the subsequent future, Facebook might consider listening to its users.
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Users can still use the Like button as it is.
